Why BigCommerce and Metaverse Technology Integration Works

E-commerce companies need to stand out in the booming online retail market by offering unique and interesting customer experiences. The time has come for software companies that design and develop BigCommerce solutions for retailers to integrate the popular e-commerce platform with the metaverse’s enabling technologies in order to advance their clients. The experience of their online storefronts is increasingly incorporating these technologies, such as augmented reality (AR) and virtual reality (VR) apps.

Why Retailers Are Using Emerging Metaverse Technologies to Improve the E-Commerce Experience

Although e-commerce has grown steadily over the past ten years, it is not surprising that COVID-19 has seen an increase in online sales unlike any other period. Global online retail sales reached $4.9 trillion in 2021, and by 2025, they are anticipated to rise by more than half.

However, something else is going on in the world of e-commerce. Online shoppers increasingly want to combine reality and virtuality, according to research. In fact, compared to 20% of consumers aged 45 and up, 37% of Gen Z and millennial shoppers said they had used augmented reality (AR) for virtual try-ons of clothing, shoes, or glasses. Within the next three years, it’s anticipated that one-third of American online shoppers will use augmented reality on an e-commerce website.

A third of consumers, including 40% of Millennials and 40% of Gen Zers, say they would be interested in shopping for real or virtual goods in metaverse environments, even though the full realisation of the metaverse is still largely in the future. Furthermore, it is predicted that by 2026, 25% of people will spend at least one hour per day engaging in social media, work, education, or entertainment in the metaverse

Although it is still in its infancy, the metaverse will eventually enable people from all over the world to come together, interact, socialise, shop, amuse themselves, and transact in novel ways in virtual worlds all over the web.

Blockchain is another technology that is currently promoting the development of the metaverse, along with AR/VR. In order to protect user-owned data on websites across the metaverse, blockchain technology is designed to provide highly secure, decentralised storage and management of NFTs, virtual properties, and other digital assets. Blockchain also enables the use of numerous safe crypto currencies for small-scale payments by consumers. Artificial intelligence (AI), edge computing, and the Internet of Things are additional technologies that the metaverse is powered by (IoT).

How Online Retailers Are Different Due To BigCommerce Integration With Metaverse Technologies

An innovative, cutting-edge immersive e-commerce solution can be offered to customers by software companies that combine the BigCommerce platform with an AR/VR app and other metaverse technologies. It’s a solution that could increase their customer base and push their rivals out of the way.

– Through customised features, immersive environments are enabled on e-commerce sites, giving customers from desktop and mobile devices unique, captivating, and memorable experiences.

– Additionally, these consumer-shareable experiences encourage word-of-mouth advertising.

– Customers can take virtual tours of stores and showrooms at their convenience, which increases traffic to e-commerce websites.

– By enabling customers to more accurately visualise products, stores can also lower the rate of returns.

– Interactions with products that contain 3D/AR content have a 94% higher conversion rate than interactions with products that do not.

– By providing e-commerce companies with a clear understanding of how their target market interacts with products and makes purchasing decisions, immersive environments can improve customer service.

BigCommerce is an industry-leading, dependable, creative, and highly adaptable software-as-a-service (SaaS) e-commerce platform specifically designed for retailers. The platform’s built-in HTML, Java, and CSS capabilities allow for fully customised themes. Application programming interfaces allow for customization of product recommendations, drag-and-drop functionality, and the checkout process (APIs).

BigCommerce, which is built on the Google Cloud platform, integrates Google, AMP, and Akami Image Manager for lightning-fast speeds. Without coding or scripting, retail stores can launch and edit site pages and add more than 70 integrated coupons and discounts.

WordPress, Meta, Instagram, and Pinterest are all simple to integrate with BigCommerce for building websites and adding social media features. There are also APIs for integrating with metaverse technology, VR/AR apps, and other third-party programmes.

VR Applications

Additionally, qualified developers can integrate AR/VR applications made with third-party tools like Unity, Unreal Engine, 3DS Max, and others using BigCommerce APIs. A well-liked gaming engine like Unity, for instance, can be used to create apps that work with Windows, Android, macOS, iOS, Linux, and WebGL. Custom 2D animations, 2.5-dimensional isometric game design, visual feedback, characters or avatars, and their actions are among the capabilities.

Blockchain

In order to create scalable and interoperable virtual economies and marketplaces that utilise NFTs, other digital assets, and cryptocurrencies in a unique and decentralised 3D virtual space, developers can integrate BigCommerce with blockchain technology. This is done with the metaverse in mind. Developers can already incorporate advanced capabilities for both private and public blockchains thanks to the blockchain technology’s quick development. Blockchain-as-a-service (BaaS), the creation of non-fungible and semi-fungible assets, the development of blockchain smart contracts, blockchain wallet and exchange, and cryptocurrency mining are examples of high-end features.

Implement the E-Commerce of the Future Now

Retailers are profiting as more and more do so by fusing their e-commerce platforms with technologies like AR/VR and blockchain that provide distinctive, captivating, and highly secure experiences to customers. Online shopping experiences are expected to grow more immersive and progressive as the metaverse develops.

However, software companies that create BigCommerce solutions should collaborate with a software development company that provides custom development services in order to achieve these benefits for their clients by fusing the BigCommerce platform with AR/VR, blockchain, and other metaverse technologies.